Who We Are and What We Do

Tri-Ultra Media is a local Jersey Shore social media firm that strategizes, then manages (that’s what you really want), your company’s on-line presence–so you can do what you’re best at, as your visibility and expert status grows.

If you’re like all of the other companies I work with down the Shore, you do not want to spend time networking on-line: commenting on profiles, “liking” pages and posts, beginning groups, learning the newest social networks—and most of all, I bet the very last thing you want to do is gather all of the content you have and filter it to write blogs and fit 140 characters.

That’s why I am hired by orthopedic / sports medicine doctors, health & wellness centers, restaurants, ecommerce– as well as dentists, landscapers, limousine services, car dealerships, and numerous other industries.

They want to do what they do best and leave me to do what I do best. And they want someone who IS LOCAL and knows what’s happening at the Shore—not a firm 3,000 miles away.

I understand the local communities.  I know who to network with online, how to target the influencers and what content is relevant and timely. You can’t afford to put out content whose time has passed.

For example, during Hurricane Sandy—because I lived through the disaster, I was able to tailor content that was on target and relevant, providing empathetic content, quotes, and providing helpful resources..

But those who choose large digital agencies have to wait to get social media posts approved—and by the time it is, the content is old. Today, it is vital to stay on top of trends and stay current: that’s what social media is for, but working with large social media firms can put you way behind.

What You Need to Know

It’s Still All About the Search Engines!

Ninety-three percent of online experiences begin with the search engine.

Social media is a critical component to your overall search engine rankings—Google constantly updates their search algorithms— and now social media is an essential factor in their search formula.  The higher your social media authority, influence, and interaction—the more important you become according to Google.

A Tweet is actually a micro-site and is indexed in Google, which means you get higher rankings.  Also the more your links and posts are shared on Facebook the more social authority you have, which is factored into Google’s rankings.

Additional social networks that are rapidly growing — such as Pinterest, Google Plus, and YouTube— have become a major component to getting found in search engines and improving  influence online.

Those companies who are mostly SEO based can no longer rank highly unless they’re blogging and participating in social media.  Companies that blog, receive 55% more traffic than companies that don’t and 434% more indexed pages.

Facebook is one of THE best ways to grow a very large and targeted audience—the secret to your long-term success.

There are over 1 billion users on Facebook—and your customers, prospects, and clients are among them, asking for recommendations and referrals.

BUT…you have to play. Facebook rewards businesses that influence (have large audiences) and high levels of interaction with fans. Because businesses are so weak in this area, only 16% of fans actually see most posts from most businesses–so it is CRITICAL to consistently build your engagement and fan base.

We run very specific and targeted marketing campaigns and strategies that are performance-based and results-driven and that tangibly improve ROI. The vast majority of fan pages have no real strategy and no real results.

You Need to Be On Video!

YouTube is the second largest search engine in the world.  By the year 2014, 90% of all web traffic is projected to be video based.  There are now 4 billion daily views today- compared to 2 billion in 2012.  No longer is it enough to have just a website—video SEO/ marketing is an essential component to your online strategy and search rankings.

Our marketing team creates big picture strategies and campaigns that builds branding, develops trust & credibility, and establishes our clients as the authority.  We produce and optimize videos that get long term, ever-growing qualified traffic—ultimately converting prospects into clients.

You Need to Be On Twitter!

It is the 10^th most trafficked website in the world.  Not only is Twitter one of the fastest and easiest ways to grow your INFLUENCE and get in front of your Target market, but just like all other social networks,  Twitter will help you become more visible in search engines–even for a local business.  We manage your marketing for you, engage in conversations, make strategic connections, and increase your local visibility that lead to new clients

You Need to Be on Google+!

Google + isn’t only a social network, it’s the very backbone (and future) of Google itself.  Having an active, optimized presence on Google Plus is essential for all local business. It is the most relevant site for local traffic.   WE plan & execute BOTH the LOCAL and SOCIAL Strategies to build your social authorship, local visibility/ search rankings, and create a 5 star reputation. You can be the best in social media but bad online reviews can kill you. We proactively work with you to get high score reviews—which ultimately bring you prequalified leads.

You Need to Be on Pinterest!

This image-based site is the fastest growing social networking site—and it is not going away:  47% of U.S. Pinterest users have made a purchase based on recommendations from Pinterest.   85% of marketing on Pinterest is done for you by your fans.  We develop a marketing plan and create strategic story boards that become a major source of referral traffic and business for our clients.

Warning:
Social media doesn’t work in a vacuum.  It needs to be strategically combined with all other marketing channels, including website design and optimization, search engine marketing, content marketing, email marketing, local search marketing, and traditional/ print marketing.

At Tri-Ultra Media, we specialize in creating a holistic, strategic LOCAL marketing program that combines the necessary marketing elements to bring you visibility, authority, leads, conversions–and ultimately new clients.