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Showerman Sponsored Ironman!My recent collaboration with a local business proved conclusively that even a small business can achieve great success in sponsoring a cause related marketing campaign.

You don’t have to be a Macy’s or Merck, sponsors of the American Heart Association’s Go Red for Women campaign to raise women’s awareness of heart disease. No, you can be the next Showerman of New Jersey This maker of custom shower enclosures helped to sponsor my recent entry into the Inaugural Ironman U.S. Championship NY which also benefited three local charities.

Showerman Ironman Sponsorship

I wanted to participate in the Ironman Triathlon but the fees are very high. I decided to approach Mark Balaban who is not only a friend, but also the owner and craftsmen behind ShowerMan. He saw the value of the campaign for his business, but he is also an ardent supporter of local charities. So we formed a mutually … Continue reading…

What’s one of the biggest mistakes local businesses are making… yet presents such huge opportunity for new business growth?

Recently I was speaking at business networking event and one of the business owners was asking why they were not getting new leads online… after all they were “spending a lot of time” on Facebook and Twitter!   Like so many businesses, they were frustrated because they were not getting results online.

So what is the first thing any local business should do right now to start getting new leads?  List your business in the Google Places directory and GET found.  98% of people never search past page 1 of Google—so it is critical that you do the necessary foundational steps to build your online footprint for your business.

Google Places Basics~Video

Watch this VIDEO and you will know more than your competition (the trick is to Continue reading…

You have a Facebook Page.  Now what?  Doesn’t everyone see my posts?  You may think that everyone does but the answer is simply, No!Facebook has its own algorithm, called EdgeRank,that determines whether your posts are “worthy” of being seen in Facebook newsfeeds.  Read on to uncover the formula…

How do I get more Likes i.e. fans?  The answer is:  by working at it and becoming a valuable resource for your fans…  A thriving Facebook page shows social proof and lends more credibility (just like we’d prefer a busy restaurant over one with just a few people—true story, we actually left a restaurant one time because we were the only ones there!!).

Not only does the social proof give a better perception about your business, but also both the Number of Fans DOES Matter and the Amount of Interaction MATTERS in terms of actually Continue reading…

One of the most memorable lines in Movie, Field Of Dreams is that “voice” from the distance echoing “If you build it, he will come!” Well, that may be so with Kevin Costner’s baseball field, but unfortunately it does not work like this with your Facebook Fan Page—we wish, right?

The two biggest mistakes I see that most businesses make once they have a Fan page… and frankly, the reasons why they’re not getting results they had hoped for are:

1)  Not consistently updating their Facebook page (and with quality content)

2)  Not proactively implementing new ways to grow their fan base and build a loyal following

So to help out those businesses who are struggling to gain traction with their Facebook Page, I created these Two Video Tutorials for you BELOW.  I promise that if you take action and implement just a few of these … Continue reading…

Happy New Year! I hope you are as excited as I am about the New Year! Now more than ever we have unprecedented opportunities and resources available to us to make this a transformative year! I am talking about the online marketing and social media platforms that can essentially sky rocket your business in 2011.

I wanted to take a few minutes to share with you my special gift and the upcoming contest. From January 4th through February 4th, I am offering a FREE 60 minute social media strategy session for those who qualify and are interested in taking their business to the next level in 2011… As they say “If you start the year off fast and steady…You tend to finish the year fast and certain”.

Why should you be interested?

It’s no secret a paradigm shift in consumer behavior is forcing businesses to change how they … Continue reading…

I have been asked this question a lot lately from business owners in my local community“What is the difference between Facebook personal profile, groups, and fan pages?” It’s a great question and very important that you understand the differences because they are not the same thing and therefore should be used for very different purposes.

One of the biggest mistakes that I see people making is that they are using personal account for business purposes.  Not only is it not best practices, but Facebook does not allow business promotions on personal accounts.  Recently, I noticed a friend of mine who manages a local retail store was using his own personal profile account to promote featured items and discounts being offered at his store.  He had all good intentions, but the right approach would have been to set up a business (fan) page for reasons that I will … Continue reading…