My recent collaboration with a local business proved conclusively that even a small business can achieve great success in sponsoring a cause related marketing campaign.
You don’t have to be a Macy’s or Merck, sponsors of the American Heart Association’s Go Red for Women campaign to raise women’s awareness of heart disease. No, you can be the next Showerman of New Jersey This maker of custom shower enclosures helped to sponsor my recent entry into the Inaugural Ironman U.S. Championship NY which also benefited three local charities.
Showerman Ironman Sponsorship
I wanted to participate in the Ironman Triathlon but the fees are very high. I decided to approach Mark Balaban who is not only a friend, but also the owner and craftsmen behind ShowerMan. He saw the value of the campaign for his business, but he is also an ardent supporter of local charities. So we formed a mutually … Continue reading…