I’ll teach you how to make potential buyers WANT to hear from you and turn them into customers.
Happy New Year! I hope you are as excited as I am about the New Year! Now more than ever we have unprecedented opportunities and resources available to us to make this a transformative year! I am talking about the online marketing and social media platforms that can essentially sky rocket your business in 2011. I wanted to take a few minutes to share with you my special gift and the upcoming contest. From January 4th through February 4th, I am offering a FREE 60 minute social media strategy session for those who qualify and are interested in taking their business to the next level in 2011… As they say “If you start the year off fast and steady…You tend to finish the year fast and certain”. Why should you be interested? It’s no secret a paradigm shift in consumer behavior is forcing businesses to change how they market products and services. Ninety-seven percent of consumers now go online for information before making a buying decision. Hundreds of millions of people use social media like Facebook and Twitter every day to communicate. And Web-enabled mobile phone usage has just exploded. If you have a business and not successfully using the internet to market your products or services, then you are missing out on BIG opportunities. If you don’t understand how to take advantage of the new marketing platform, many of your prospects and customers will not find you, they will not hear about you, and they will not buy from you. In our private strategy session, I will show you what you can do RIGHT NOW to get found... read more
I have been asked this question a lot lately from business owners in my local community—“What is the difference between Facebook personal profile, groups, and fan pages?” It’s a great question and very important that you understand the differences because they are not the same thing and therefore should be used for very different purposes. One of the biggest mistakes that I see people making is that they are using personal account for business purposes. Not only is it not best practices, but Facebook does not allow business promotions on personal accounts. Recently, I noticed a friend of mine who manages a local retail store was using his own personal profile account to promote featured items and discounts being offered at his store. He had all good intentions, but the right approach would have been to set up a business (fan) page for reasons that I will explain later. I offered to help set up Facebook business page, but he said he had someone in his store taking care of that—and I thought GREAT!! But, the next day I noticed something else. Rather than getting an invite to join new fan page (business page) for that store, I got a friend request! Unfortunately, the person who set up the new “profile account” (not a business page) for the retail store did not understand the key differences and advantages for having a designated business page for that store– and unless this is done, there will be major missed business opportunities. In this post, I will outline the key differences between personal profile, groups, and pages and the advantages for each... read more
It is the holiday season and a time to give, celebrate, reflect, and inspire others. Well, I am utterly inspired by my friend, Vicky DeRosa. She has truly an inspirational story and I wanted to share it with you because there are powerful life lessons here that could be life changing. She looked perfectly normal—in fact she is beautiful; but more than that she has this incredible positive energy and a take massive action mindset…. even though her doctors said that she would soon be blind and never see again… Read more below about Vicky’s personal story in my recent exclusive interview. See how she turned a potentially devastating disease destined for a dark hardship into a shining path of massive business success, health, and happiness… and with no limits in sight. Interview with Vicky DeRosa Vicky: Thank you Laura, for allowing me to do this – it’s a pleasure to be able to talk about this. I now own a fitness and health studio in Colts Neck, New Jersey. It’s extremely different from what I used to do. I used to own a construction management company. About five and a half years ago, I woke up one morning and over a four or five day period I had lost most of my sight. It continued to go downhill. It took almost six months before I was actually diagnosed. This was after a series of misdiagnoses such as MS, brain tumors, stroke, stress – I heard the whole gamut. Anything doctors could name. I was finally diagnosed by a physician in New York. He was actually a... read more
I am so excited because there is a celebrity in the making… and he doesn’t even know it yet! This guy is one of the most genuine, passionate, knowledgeable, down to earth… and just a cool person who has so much to offer! His name is Drew Neiman and he is a wine maker in Napa Valley. Just like a gifted artist can create masterpieces with nuances of complexity and meaning, so can Drew with his exceptional wines. I met Drew Neiman recently on our wine trip to Napa Valley. After tasting his wines, I was surprised that I had never heard of him before. This is a shame because he makes such darn good wines and the rest of the world should know about it! Though he has an excellent reputation and is well known in his community (and some of their core networks among wine people), he really has not yet built a big name for himself outside that circle. The purpose for writing this post is to share 7 ways Drew can go from being largely unknown to becoming a rock star in the food and wine industry & among the wine enthusiasts in a very short period of time using Facebook! The best thing is so can YOU in your niche market! By following exactly what I am about to share with you, you too can become an authority, celebrity-like figure in your industry and build a powerful profitable business. But before I get into the specifics, I want to first provide the context for writing this post and give you a brief background of... read more
If you are ever planning a wine tasting trip to Napa Valley or Oregon, then this post will be helpful guide and save you time in planning. It is a detailed summary of our recent trip to Napa and Willamette Valley written by Jon Brodsky. Jon is a wine aficionado and did extensive research prior to this trip. There is a bunch of wine insight here and useful information about restaurants, lodging, and wineries. For a different twist to the Napa/Oregon trip, see this version– a story about a “wine maker in the making” from a social media perspective! Napa Valley & Oregon: Saturday – We had an early flight from Newark to San Francisco. Unfortunately one by one everybody in the wine group dropped out of the trip until norm and mariam backed out Thursday right before the trip. Really unfortunate not only because we wanted them to join us but also because we had a nonrefundable 2 bedroom suite at the westin. We had arranged winery visits to some places that we had already been but that were worthy of repeat visits and that we wanted to share with norm and mariam. Additionally, Norms friend Bob, who lives in San Francisco and works in the wine industry, had scheduled some special things for us. So here’s where we went on our trip. Note – Having been to wine country several times now, one thing we learned is to share tastings. Primarily this is important because if you get your own you just end up drinking too much. Secondly, especially in napa, tastings can be very expensive. ... read more